INDIA; ISRAEL —Affle 3i Limited has signed a definitive agreement through its Israel-based subsidiary to acquire Perion Network Limited in an all-cash transaction valued at 420 million USD. Under the terms of the agreement, shareholders of Perion Network will receive 11.70 USD per share. The transaction will be executed via a reverse triangular merger, resulting in Perion Network operating as a wholly-owned subsidiary while its ordinary shares are delisted from NASDAQ and the Tel Aviv Stock Exchange. Financing for the acquisition will be managed through a combination of committed bank financing and available cash resources, with transaction closure anticipated in early 2027 pending regulatory clearances and shareholder consent.
This transaction significantly expands the buyer's global footprint by uniting deep-funnel mobile marketing capabilities with established upper-funnel digital advertising channels. Perion Network is an Israel-headquartered technology provider specializing in omnichannel advertising infrastructure across retail media, connected television, and digital out-of-home channels, utilizing proprietary artificial intelligence agents for campaign optimization. By integrating these technological frameworks, the combined entity aims to bridge mobile conversions with advanced media channels, establishing an expanded operational scale across more than 100 countries and positioning the combined organization for a revenue run rate exceeding 700 million USD by fiscal year 2028.
The consolidation directly impacts the global digital advertising and technology sectors by creating a unified omnichannel ecosystem tailored for multinational brands and agencies. Advertisers stand to benefit from enhanced attribution models that connect upper-funnel digital exposure directly to lower-funnel commerce outcomes. Furthermore, the integration is expected to yield immediate operational synergies, driving improved bottom-line performance and accelerating earnings per share accretion within the first full year following the transaction's completion.
For institutional investors and market participants, the acquisition marks a strategic expansion into developed geographic territories, notably North America and Europe, where Perion maintains a robust operational presence. The deal reflects ongoing sector consolidation driven by the demand for artificial intelligence-led advertising attribution and measurable return on investment. Market analysts will closely monitor regulatory review timelines and the subsequent restructuring of business contracts as the acquiring entity executes its post-merger integration strategy.
