SAUDI ARABIA —BAAN Holding Group Company has initiated construction and development activities for its new leisure venture, Playocity, located at the Westfield Center in Jeddah. Spanning approximately 2,600 square meters, the facility is designed as an integrated family entertainment venue incorporating attractions, interactive features, and immersive environments tailored for diverse age groups. The project integrates intellectual properties and character themes licensed from the global brand Hasbro.
BAAN Holding Group Company is a commercial entity focused on diversified investments, including ventures within the family entertainment and leisure sectors. The initiative supports the company's long-term objective to expand its presence in high-growth commercial segments and diversify its revenue streams within regional markets.
The commencement of development addresses rising consumer demand for premium leisure infrastructure across major urban centers in the Kingdom of Saudi Arabia. By integrating recognized international intellectual properties into domestic commercial real estate, the development seeks to enhance visitor engagement metrics and elevate the overall retail and entertainment ecosystem.
This initiative directly supports national economic transformation targets outlined under Saudi Vision 2030, which emphasizes the rapid expansion of the domestic leisure and tourism industries. The diversification into themed entertainment venues contributes to the broader objective of improving urban quality of life indices and establishing sustainable non-oil economic drivers.
Commercial operations and revenue generation are scheduled to begin during the first quarter of 2027. Corporate stakeholders anticipate that the deployment will positively impact future financial reporting periods upon reaching operational status, bolstering the company's asset portfolio and market positioning within the regional hospitality and entertainment sectors.
