EGYPT —Egyptian urban developer Madinet Masr has introduced ETAJE, a residential and mixed-use development sited on the final residential parcel within its flagship Taj City master plan in New Cairo. Spanning approximately 26.4 feddans, the project is structured across three distinct sub-parcels and is projected to yield approximately EGP 6.6 billion in total sales value. Construction and structural works across the site are scheduled to reach completion within a four-year timeline.
Founded in 1959, Madinet Masr is an established Egyptian real estate developer with a landbank exceeding 12.8 million square meters. The company specializes in master-planned communities across Greater Cairo, with major developments including Taj City and Sarai designed to address long-term residential and commercial demand across urban expansion zones.
The newly launched ETAJE project comprises 20 residential buildings encompassing roughly 600 units. Unit layouts range from one- to three-bedroom apartments spanning 37 to 133 square meters. Designed to incorporate sustainable urban planning features, the master layout centers around a 450-meter green pedestrian spine, outdoor recreational corridors, dedicated cycling lanes, and integrated water installations, capitalizing on direct access to the Ring Road to facilitate connectivity across Greater Cairo.
This development signifies the final residential phase for Taj City, reflecting a strategic effort to capitalize on remaining prime land parcels in New Cairo while satisfying demand for mid-to-high-density residential space. Real estate expansions along key arterial highways such as the Ring Road remain central to Cairo's broader infrastructure development and urban expansion framework, attracting capital toward master-planned sub-markets.
For real estate investors and market participants, the rollout underscores ongoing developer confidence in Egypt's primary residential sector despite macroeconomic adjustments. By securing pre-sales across high-density residential layouts, master developers continue to generate capital flows to fund construction cycles and enhance portfolio valuations across strategic metropolitan corridors.
