UNITED ARAB EMIRATES —Palms Sports PJSC secured a three-year contract valued at AED 600.5 million from the UAE Ministry of Education to continue implementing the national School Jiu-Jitsu Program across 279 schools starting September 1, 2026. The engagement involves deploying 488 specialised Jiu-Jitsu coaches to deliver structured physical and technical martial arts training to nearly 150,000 male and female students throughout the country.
This landmark agreement represents the largest contract value in the company’s history, cementing a multi-year operational framework in the UAE's public education sector. Headquartered in Abu Dhabi, Palms Sports PJSC is a specialized sports management and training conglomerate established in 2011 and listed under International Holding Company PJSC. The counterparty, the UAE Ministry of Education, governs public and private educational curricula and federally mandated student development initiatives across the Emirates.
The renewal underscores a strategic shift toward institutionalizing physical literacy, mental discipline, and structured character-building within baseline public curricula. By securing multi-year visibility over a 150,000-student base, the initiative sets a regional benchmark for integrating combat sports and foundational wellness into state-sponsored education policy, moving physical education beyond traditional team sports into specialized functional conditioning.
For regional service providers and commercial education conglomerates, the award highlights high-barrier, long-duration public procurement stability in specialized human-capital deployment. International Holding Company investors gain recurring cash-flow visibility from sovereign-backed wellness mandates, signaling that niche physical training verticals can scale into core government infrastructure budgets across Gulf Cooperation Council economies.
