UNITED STATES OF AMERICA —Digital advertising infrastructure provider Perion Network has entered into an agreement to acquire PRN, an in-store retail media company specializing in point-of-purchase screen networks. Under the terms of the transaction, Perion will pay up to $12 million in cash on a cash-free, debt-free basis. The deal is structured without post-closing contingencies, allowing PRN to integrate into the parent company under the operating name Perion Retail Networks. Financial projections indicate the transaction will add approximately $3 million to Adjusted EBITDA in 2027 and deliver immediate accretion upon closing without altering the company's full-year outlook for 2026.
Israel-based Perion Network Ltd. develops artificial intelligence-native ad-tech infrastructure designed to manage digital campaigns across connected television, social channels, and digital out-of-home platforms. The acquisition addresses a critical gap in digital marketing by linking online ad delivery directly to physical storefronts, where more than four-fifths of total retail sales in the United States occur. By adding in-store screens to its omnichannel stack, Perion enables brands to target consumers continuously from initial home viewing through to the point of final sale.
The transaction expands physical advertising inventory across key verticals including fast-moving consumer goods, healthcare, and general commerce. PRN brings exclusive multi-year retail agreements covering a 4K television display network across 750 warehouse club locations, more than 4,500 big-box retail outlets, and 2,200 healthcare retail sites across North America. For retail operators and consumer brands, the consolidated footprint offers a standardized layer for programmatic ad execution while maintaining store-level content governance.
Integrating in-store displays into unified programmatic channels allows advertisers to access previously isolated physical marketing budgets within the expanding retail media market. As digital out-of-home solutions gain ground alongside traditional digital media, unified purchasing platforms reduce buying complexity for agencies while opening net-new monetization avenues for brick-and-mortar retail networks.
