Rosy Blue and Kashikey are investing ₹10 billion to expand QWEEN, an experiential jewellery brand set to launch large-format stores in Bangalore and Delhi by February.
QWEEN, positioned as an experiential fine jewellery concept targeting modern Indian consumers, has secured a combined INR 1 billion investment from Rosy Blue and Kashikey Co. Ltd. The brand was initially launched as a bootstrapped venture by founders Amit Kumar and Suyash Motarwar, later attracting seed capital from Kashikey to support early-stage development.
The fresh funding is intended to scale QWEEN’s retail footprint, beginning with 5,000–6,000 square foot experiential stores planned in Bengaluru and Delhi. The format emphasizes curated discovery, contemporary design aesthetics, and all-natural fine jewellery positioned within an immersive retail environment.
Rosy Blue, a vertically integrated diamond and jewellery group with over six decades of operations across the global value chain, brings sourcing, manufacturing and traceability capabilities to the venture. Its mine-to-market infrastructure is expected to strengthen supply transparency and operational reliability.
The investment reflects growing investor confidence in India’s premium jewellery segment, where evolving consumer preferences are driving demand for differentiated in-store experiences and ethically sourced products. For luxury retail stakeholders, the move signals continued capital deployment into organized, experience-led formats within one of the world’s fastest-growing jewellery markets.
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