UNITED STATES OF AMERICA —Enterprise cloud software provider Salesforce, Inc. has entered into a definitive agreement to acquire Braze, Inc. in an all-cash transaction valuing the target company at approximately 5.66 billion US dollars. Under the terms of the acquisition, holders of Braze Class A common stock will be compensated at 47.50 US dollars per share. The transaction is structured to close during Salesforce's fiscal year 2028, pending customary regulatory clearances and shareholder approvals.
Salesforce, Inc. is a NYSE-listed multinational cloud computing enterprise specializing in customer relationship management software, enterprise applications, and artificial intelligence solutions. Braze, Inc. is a Nasdaq-listed customer engagement platform provider that utilizes a cloud-native, event-streaming architecture to manage real-time, cross-channel marketing communications for global consumer brands.
The acquisition brings Braze's real-time messaging, mobile engagement tools, and BrazeAI optimization engine into the Salesforce ecosystem, where they will integrate with Salesforce Marketing Cloud, Customer 360, Data 360, and Agentforce architectures. Braze currently serves approximately 2,770 enterprise clients across retail, financial services, and digital media, processing trillions of messaging actions annually across mobile applications, email, SMS, and web channels.
This strategic consolidation reflects accelerating industry convergence between customer relationship management and real-time behavioral data streaming. For enterprise marketers, software investors, and cloud technology vendors, uniting customer data management with autonomous artificial intelligence decisioning enhances multi-channel personalization, improves operational scalability, and drives technological competitiveness across digital marketing infrastructure.
