Sprinklr acquires ViralMoment assets, advancing AI-native video analytics for Unified-CXM

Sprinklr has acquired ViralMoment’s AI-powered video intelligence technology to address blind spots in text-centric customer listening. The integration enables multimodal analysis across video, audio, and imagery, helping brands detect cultural trends and sentiment from short-form social content.

Sprinklr an enterprise provider of a unified customer experience management platform, disclosed the asset acquisition of ViralMoment, a specialist in AI-driven social video analytics. The move responds to a market disconnect: while short-form video on platforms like TikTok and Instagram Reels drives most consumer engagement, traditional voice-of-customer tools remain largely text-based.

ViralMoment’s technology analyzes video frame by frame including visuals, audio, and on-screen text, to extract structured intelligence on emerging trends and creative patterns. Sprinklr intends to integrate this capability into its existing Unified-CXM and VoC systems, offering what it calls a multimodal listening solution that spans text, images, video, and audio.

For brands in consumer goods, retail, entertainment, and technology, the development reduces reliance on fragmented social listening. Marketing and product teams can now capture visual sentiment and product feedback expressed non-verbally, enabling faster response to cultural shifts. The acquisition also positions Sprinklr more competitively against legacy analytics providers that lack native video understanding. Enterprise customers gain the ability to operationalize real-time insights across insights, service, and strategy workflows without switching platforms.

Sprinklr is a NYSE-listed, AI-native platform for unified customer experience management. ViralMoment was a developer of video-native social intelligence software prior to the acquisition.