Swiggy introduced a new ‘No Added Sugar’ category on its platform, aimed at helping health-conscious users make mindful food choices with ease. The category currently features over 1.5 lakh items from more than 50,000 restaurants across 10 major cities, with plans for expansion.
Indian online food ordering and delivery company Swiggy announced that it had launched a dedicated ‘No Added Sugar’ category, reinforcing its commitment to promoting healthier food choices for consumers during the festive season. The company explained that the initiative was intended to make mindful eating simpler and more widely accessible. It highlighted that users can now browse through a selection of more than 1.5 lakh food items across 50,000+ restaurants in cities such as Bengaluru, Delhi NCR, Kolkata, Chennai, Hyderabad, Mumbai, and Pune, with further expansion expected soon. The company mentioned that this launch followed its introduction of a High Protein category earlier this year in July.
Swiggy stated that the new offering had been organized into two sub-categories, 'Naturally Sweetened' and 'Not Sweetened', to help customers easily find items without added sugar. The Naturally Sweetened section was said to include items prepared using dates, fruits, and purees, such as Date & Nut Smoothies, Banana Pancakes, Apple Cinnamon Oats, and Fig & Almond Energy Bars. The Not Sweetened section reportedly featured sugarless options for tea, coffee, and juices.
The company shared that the curated selection includes 20,000+ ice creams, 12,000+ juices, 10,000+ hot beverages, and 7,000+ cakes across the first phase of rollout. Swiggy noted that free sugars like sucrose, honey, jaggery, and heavily processed sweeteners had been excluded to align the category with modern nutritional guidelines.
According to the platform, the launch was positioned as part of its ongoing efforts to support India’s growing health-conscious audience by ensuring transparency, convenience, and inclusivity in everyday food choices.
For restaurant partners and food brands, the move signals growing demand for health-positioned offerings within India’s urban consumer base. For investors and market participants, the initiative reflects intensifying competition among food delivery platforms to differentiate through wellness-focused curation and data-driven menu segmentation.
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