THL Partners to invest in traffic management platform Queue-it

Private equity firm THL Partners has agreed to invest in Danish traffic orchestration company Queue-it from GRO Capital. The investment aims to accelerate international expansion and enhance digital infrastructure capabilities amid growing online traffic demand.

Boston-based private equity firm THL Partners has entered into a definitive agreement for a major investment in Queue-it, a Copenhagen-headquartered provider of online traffic orchestration technology. The transaction involves purchasing the controlling interest from growth equity firm GRO Capital through THL's Automation Fund II. Financial terms of the acquisition were not disclosed, and final completion remains subject to standard regulatory approvals.

Founded in Denmark, Queue-it specializes in virtual waiting room software designed to prevent website crashes, control traffic surges and block automated bots during high-demand digital events. Its technology serves global clients across ecommerce, live event ticketing, public administration and financial services.

The deal reflects growing investor interest in specialized IT infrastructure and operational software, particularly as businesses face increased volumes of web traffic driven by automated tools and artificial intelligence. By managing demand surges at the network perimeter, digital orchestration platforms enable organizations to maintain operational continuity and secure critical transactions without costly infrastructure over-provisioning.

For enterprise stakeholders and investors, this recapitalization highlights the expanding market for cybersecurity and traffic control tools designed to mitigate automated threats while ensuring equitable system access. With new capital and operational resources from THL, Queue-it plans to expand its global market footprint, scale product development, and address heightened demand for infrastructure resilience across mission-critical digital environments.